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Research papers

Using multi-source low cost research to devise a marketing and communications strategy for a low visibility tourist region

This paper tells the story of how, using a number of already available surveys, a marketing and communications strategy was devised for an area that was historically better known as a coal and iron and steel industrial complex than as a touristic...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Mike E.C. Larbalestier
May 4, 1988
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Citation

Larbalestier, M. E. (1988a, May 04). Using multi-source low cost research to devise a marketing and communications strategy for a low visibility tourist region. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-multi-source-low-cost-research-to-devise-a-marketing-and-communications-strategy-for-a-low-visibility-tourist-region